With the influx of data being received and gathered by marketers on a daily basis, how much of that data is actually being put to work and utilized for our benefit in ad delivery, design, targeting and increasing conversion rates?

I believe that the gap between data gathered and analyzed efficiently is still huge. And that more and more effort should be put in the understanding of data rather than gathering it.

What percentage of data do you think is being utilized?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s